Remember when LinkedIn casually strolled onto the social media scene? You’d hear people explain it as, “Like Facebook but without the baby pictures? Like Twitter, but without the profanity.” It was in a league of its own in terms of functionality and sociability and people were pumped. This suave new neighbor was the one and only social media platform created exclusively for professionals – a place for individuals to network and for businesses to grow. Everyone was chomping at the bit to use LinkedIn to target prospects, get clients, build relationships and to connect with fellow professionals who shared the…
Category Archives: Online Marketing
If you are planning on Launching a Big Marketing Campaign anytime soon…you should absolutely watch this video. I’ll share some of the things we do when we Launch a New Product, Service or Program. These strategies will help you maximize your launch’s effectiveness and save you a lot of headache in the long run. I see some really smart people make the mistake of spending a lot of time building a campaign…only to go Live with it before it is even tested. This takes place in all sorts of industries. When this happens, they realize they should have tested it…
A few days ago, I was chatting with a friend of mine and he mentioned something I thought was worth sharing with you. He had a great idea for a Facebook group that he thought would really help his business, but he was considering not starting his group because he found that a competitor of his already had a very similar group with tons of followers. So what do you do in that situation? Is the idea “taken?” Did you miss your opportunity? I have some pretty strong opinions about this question, and I share them all in today’s video……
The other day one of our followers sent me an interesting question in an email. He asked… Josh – How do I create a properly systematized platform for the rhythmic acquisition of customers which we can run on autopilot? It’s an excellent question, and one that I get pretty often. Getting clients on autopilot sounds awesome, doesn’t it? But what’s the bottom line? Can you REALLY create a hands-off client acquisition machine – or is it a myth? And if you CAN create one… how do you go about doing it? Watch the video for my “unfiltered” answer to those…
You know that webinars are an amazing source of new leads and clients for those who use them. But when you think of the process of creating one, you might feel overwhelmed with all the details. What’s the right way to construct a webinar? What type of webinar should you hold? How do you get people to show up? What’s the best way to get people to say ‘yes’ during the webinar? What about afterward? It can be intimidating because there are a lot of moving parts. But if you follow the right framework, building a webinar that converts doesn’t have…
As a business owner, the list of things you need to be good at can be intimidating. With all the noise, recommendations, and gurus out there, sometimes it feels like you have to be an expert at everything. If you listen to too many people, you’ll be pulled in so many different directions. Your to-do list becomes a graveyard where good ideas go to die. Growing a business is as much about determining what NOT to do and what NOT to spend time on, as it is about figuring out what you SHOULD be doing. Right now I have a…
In my line of work, I see a lot of business owners who live under a ton of stress. They have great products and services, but they still aren’t able to enjoy the kind of lives they envisioned when they started their own businesses. For most of them, this is because they don’t have a systematic, consistent process in place to bring in a steady flow of qualified prospects. So one month things are good. They’re busy, and the cash is flowing. The next month, there’s no cash coming in at all, and they’re in a mad dash to find…
What’s better? A cold call, or a call with a prospect who “knows, likes and trusts” you? The answer is clear. But it takes developing relationships to move a cold prospect to this stage. And relationships take time to build, are one-to-one, and can’t be scaled….or can they? I say they can. Relationships CAN be built in a scalable manner, in mass, with people that you barely even know. (But trust me, they know who you are.) Use Online Communities for Relationship Building So how’s this done? The way we do it is by building online communities that attract your…