What’s better? A cold call, or a call with a prospect who “knows, likes and trusts” you? The answer is clear. But it takes developing relationships to move a cold prospect to this stage. And relationships take time to build, are one-to-one, and can’t be scaled….or can they? I say they can. Relationships CAN be built in a scalable manner, in mass, with people that you barely even know. (But trust me, they know who you are.) Use Online Communities for Relationship Building So how’s this done? The way we do it is by building online communities that attract your…
