Get Good at These 2 Crucial Things to Ensure Your Success
As a business owner, the list of things you need to be good at can be intimidating.
With all the noise, recommendations, and gurus out there, sometimes it feels like you have to be an expert at everything.
If you listen to too many people, you’ll be pulled in so many different directions. Your to-do list becomes a graveyard where good ideas go to die.
Growing a business is as much about determining what NOT to do and what NOT to spend time on, as it is about figuring out what you SHOULD be doing.
Right now I have a to-do list that is too long myself, and I have to pare it down. So I’ve spent a little time thinking to myself, “What are the key priorities for the long term success of my company?”
Keeping it Simple to Ensure Success
As I look back at the stuff I’ve done, that has gotten us 300% growth every year for the last 3 years… it really comes down to 2 things.
Marketing and Taking Action.
As I look at what has allowed my business to be successful, it’s because we are constantly trying new things in the marketing department. And we take massive action on the regular.
If you are good at marketing, it can make up for a lot of other sins. In the short term, good marketing can even make up for a less-than-stellar product. Long term, that’s a terrible, losing strategy. But even if your customer churn is way too high, good marketing can keep new ones coming in faster than the ones you lose.
But what does it mean to be “good” at marketing? Honestly, it means a million different things to a million different people. My definition: You have to find the things that work for you. And improve on them. That’s it.If you consistently sharpen your sword, your business will grow. Click To Tweet
Why the Needle Might Not be Moving
Most people don’t do that, though. They bounce from one idea to the next, or they work on bullshit that doesn’t actually move the needle.
They spend time working on operations and processes when they don’t have enough cash coming in and should be spending nearly all of their time on marketing and sales.
I think this is probably the biggest reason why people fail in business. Because they’d rather dick around with some bullshit admin work than get creative and test new marketing ideas.
And then there’s the group of people that give up before they strike gold. These people take a little bit of action, but not enough to see it through.
Maybe their to-do list has too many distractions on it. Or maybe they are just easily defeated. I don’t know what it is, but I see it all the time.
On the flipside, people who are succeeding and growing their business are constantly looking for areas to improve.
They regularly try new things. They take lots of action.
And they make marketing a big priority.
Now, what about you?
What do you find moves the needle in your business? And on the flip side, what eats up your time but doesn’t seem to help you grow? Let’s talk about it in the comments.